Chris Bakes

Chris Bakes is the President and Founder of Pro Insurance Group, bringing more than 20 years of leadership experience across Sales, Operations, and Business Development. A proven entrepreneur, Chris has built and scaled high‑growth organizations — including transforming Nationwide Appraisals into one of the largest independent auto appraisal providers in the U.S. He founded Pro Insurance Group to deliver a higher standard of clarity, integrity, and strategic guidance for clients navigating today’s complex insurance landscape. Known for his ability to simplify tough decisions and design tailored solutions, Chris combines strategic insight with real‑world operational expertise. Chris has led national business growth initiatives, managed multi‑division P&Ls, overseen successful acquisitions, and partnered with Fortune 500 organizations. His focus remains consistent: clear guidance, customized solutions, and long‑term client advocacy.

Composite graphic showing a semi‑truck, an industrial oil platform, business charts, cash on cracked ground, and two people reviewing documents, with the headline ‘The Hidden Cost of Doing Business: Why Commercial Insurance Is Failing to Protect Modern Companies’ and the Pro Insurance Group logo.

The Hidden Costs of Commercial Insurance (and How to Avoid Them)

Mar 9, 2026 12:32:55 PM

Most businesses don’t realize they’re losing money on insurance long before a claim ever happens. Rising premiums get the blame, but in...

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Community of two-story homes all covered with Illinois homeowners insurance

What Mortgage Lenders Require in a Home Insurance Policy

Feb 9, 2026 8:00:04 AM

New homeowners are not legally obligated to insure their homes by the state of Illinois. However, mortgage lenders themselves almost always...

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Flowers sitting on a table in an ALF common room

How to Choose the Right Insurance for Your Assisted Living Facility

Feb 9, 2026 8:00:04 AM

As the demand for care at assisted living facilities grows, operators must be ready to explore insurance options for their facilities. They may...

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Miniature house on a stack of money representing escrow and homeowners insurance

How Homeowners Insurance Works With Your Mortgage and Escrow

Feb 9, 2026 8:00:00 AM

When setting up a mortgage, lenders often create an escrow account, which combines property taxes and homeowners insurance with the mortgage...

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Resident and Nurse sitting outside an assisted living facility

Risk Management Strategies Every Assisted Living Operator Should Know

Feb 2, 2026 8:00:01 AM

Assisted living facilities (ALFs) are seeing increased oversight in everything they do, as a result of the sensitivity of their services and...

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Assisted Living Facility Residents smiling and talking with staff member

Top Insurance Claims Encountered by Assisted Living Facilities and How to Prepare

Jan 29, 2026 2:18:14 PM

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Homeowner updating their insurance policy and calculating new premiums

Signs It’s Time to Shop for a New Homeowners Insurance Policy

Jan 29, 2026 2:11:00 PM

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Visualization of an Insurance Checklist being marked by an ALF operator

Insurance Checklist for Assisted Living Facility Operators

Jan 29, 2026 2:02:47 PM

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Overlay of a kitchen during and after renovations

Do You Need to Update Your Homeowners Insurance After a Renovation?

Jan 29, 2026 1:48:46 PM

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