Chris Bakes

Chris Bakes is the President and Founder of Pro Insurance Group, bringing more than 20 years of leadership experience across Sales, Operations, and Business Development. A proven entrepreneur, Chris has built and scaled high‑growth organizations — including transforming Nationwide Appraisals into one of the largest independent auto appraisal providers in the U.S. He founded Pro Insurance Group to deliver a higher standard of clarity, integrity, and strategic guidance for clients navigating today’s complex insurance landscape. Known for his ability to simplify tough decisions and design tailored solutions, Chris combines strategic insight with real‑world operational expertise. Chris has led national business growth initiatives, managed multi‑division P&Ls, overseen successful acquisitions, and partnered with Fortune 500 organizations. His focus remains consistent: clear guidance, customized solutions, and long‑term client advocacy.

Executive Insights article headline graphic: Insurance isn't a risk problem, it's a decision problem, by Chris Bakes of Pro Insurance Group

5 min read

Insurance Isn't a Risk Problem. It's a Decision Problem.

I've spent the better part of two decades around insurance claims.

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Chris Bakes with his family, representing the importance of support, teamwork, and winning together in life and business

3 min read

Winning Is a Team Sport: The Allies Behind Every Goal

I was traveling recently to watch my boys play baseball and, like I usually do on long drives, I had an audiobook playing. This time it was Winning...

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A split-era collage showing a Blockbuster store, VHS tapes, and a flip phone transitioning into a Tesla in self-driving mode, AI tools on a laptop, and modern smart rings.

4 min read

From Blockbuster Nights to AI Running My Day: The Evolution of Tech

The Evolution of Technology and What It Means for the Next 45 Years Last weekend I was cruising from Chicago to Eastern Kentucky in my Tesla in full...

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Alarm clock set for 4 am with a list of things to do for the day

3 min read

The 4 AM Reset: How I Took My Life and Routine Back

Around September of 2025, I hit a wall. Not the dramatic movie-type wall where you sell everything and move somewhere quiet. This was the slow creep....

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Baseball field on opening day representing the connection between baseball, business, and fatherhood.

4 min read

Baseball, Business, and Fatherhood: The Long Game

Friday, February 13th is opening day for my twins, and it’ll be the first time I get to watch them take the field together in a college uniform....

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2026 Tesla Model S

3 min read

My Tesla FSD Experience as an Insurance Agency Owner & Claims Exec

My Honest (and Slightly Life‑Changing) Tesla Experience: An Insurance Guy’s Take

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